23 Feb 2021 by David

Three Little Words That Mean Everything


Why you should never say, “I need more clients.”

That isn’t a goal, and you can’t build a plan to achieve it.

What you should think about is, “how can I make more money from my existing clients?”

Build strong relationships with your clients and they will keep on buying from you.

If you understand their value to your business over a 2–3-year period

And you understand your sales process and conversion rate

Then planning and budgeting for lead generation to find new clients becomes easy

The Three Little Words that mean everything in Marketing?

Lifetime Customer Value.

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