12 Oct 2021 by David
Don’t Fall In Love With Your Product or Service
Business owners have a tendency to fall in love with the solution they have built.
It has taken years of experience and expertise to create.
Does it actually solve the pain, problem or desire of their Target Market?
If it doesn’t
THEY WILL NOT BUY IT!
Understand what your Target Market needs
And then tweak your solution to fit.
Fall in love with your Dream Customer, not your product of service.
The T of TABS stand for Target Market.