16 Feb 2022 by David
The Wrong Answer!
We were working the other day with a new Event client on a 2 Day Diagnostic Business Review
It is always such an interesting process for both Kershaw Partners and the client.
Helps Event Business owners take a step back and look at their business from a different perspective.
Anyway…..
We started talking about their marketing and lead generation strategy – what they did to fill their pipeline
The Marketing Manager was talking through what they did with Google and Social Media ads, all the great email campaigns they were doing, and how much they focused in on SEO
And I looked at what they had spent and looked at their pipeline and asked the question….
“𝗜𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴?”
There was silence, a good deal of paper shuffling and eventually the owner of the business said,
“Well, that’s what we have always done”
𝗔𝗻𝗱 𝘁𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗪𝗿𝗼𝗻𝗴 𝗔𝗻𝘀𝘄𝗲𝗿!!
Don’t get me wrong, I completely get making a change is sometimes difficult, but when you sit down with your senior management team once a month (hopefully!) then you need to be asking ….
“WHY do we always do it this way?”
If no one can give you an answer, then maybe it is time for a change!
Event Business owners have more options to promote their business than at any time in history.
The Internet and Social Media is awash with the “next big thing” that is “guaranteed” to get you more sales.
And some might even work.
But you need to understand what it is you are trying to achieve before spending thousands on marketing
And then choose the right option or options that are right for your event business.
